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Cabinet brand identity

Contributed by F37 Foundry on Dec 15th, 2020. Artwork published in
circa 2020
.
    Cabinet brand identity 1
    Source: https://otherway.com Cabinet. License: All Rights Reserved.

    F37 Bobby by F37 Foundry in use for Cabinet, in a design by Otherway:

    Cabinet is a new online pharmacy looking to save Americans money and headaches on their over-the-counter medicine – delivering direct to consumer, FDA-approved medicine at a fair price. We’re extremely proud to take Cabinet to the world. The big, established pharmaceutical market deserves to be shaken up in a major way and we think Cabinet are the people to do it.

    As well as naming and strategy, Otherway created a full suite of touch points from branding, packaging design, website and social content. The design concept is inspired by the nature of editorial design – functional, informative, structured and trustworthy. This is a brand that is on a mission to make a change, they’re not afraid to speak out for their values either; namely, making getting better, better for all.

    F37 Bobby is paired with Agrandir from Pangram Pangram.

    Cabinet brand identity 2
    Source: https://otherway.com Cabinet. License: All Rights Reserved.
    Cabinet brand identity 3
    Source: https://otherway.com Cabinet. License: All Rights Reserved.
    Cabinet brand identity 4
    Cabinet. License: All Rights Reserved.
    Cabinet brand identity 5
    Source: https://otherway.com Cabinet. License: All Rights Reserved.
    Cabinet brand identity 6
    License: All Rights Reserved.
    Cabinet brand identity 7
    Source: https://otherway.com Cabinet. License: All Rights Reserved.
    Homepage detail.
    Source: https://wearecabinet.com License: All Rights Reserved.

    Homepage detail.

    Homepage detail.
    Source: https://wearecabinet.com License: All Rights Reserved.

    Homepage detail.

    Typefaces

    • F37 Bobby
    • Agrandir

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