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Panther-Modelle product catalog by A. Atmanspacher (1939)

Contributed by Florian Hardwig on Feb 5th, 2021. Artwork published in .
    Panther-Modelle product catalog by A. Atmanspacher (1939) 1
    Source: https://www.ebay.com demetri1987. License: All Rights Reserved.

    Selling shoes and boots in 1939, at the brink of World War II.

    Neue moderne Grotesk, also known as Aurora-Grotesk among many other names, was used in several weights for a catalog listing the products of A. Atmanspacher.

    The company was founded by Albin Atmanspacher (1859–1946) in 1887. In 1903 the shoe manufacturer established the Panther brand. See a previous catalog (in more sophisticated design) from 1910, and a poster designed by Ludwig Hohlwein from around 1925. The panther illustration on the catalog from 1939 likewise is signed by Hohlwein – a poster artist deeply involved with the Nazis. In a totalitarian state, not even shoes are left untainted: The slogan that previously read der gute Panther-Schuh (“the good Panther shoe”) was updated to “the good German Panther-Schuh”.

    The factory in Ehrenfriedersdorf near Zschopau, Saxony was heavily damaged in the war. After reconstruction, the production was continued in the GDR under the name VEB Schuhfabrik Panther Ehrenfriedersdorf. [Landesamt für Denkmalpflege]

    The modulated sans with monocular a used on the 1940/IV addendum is Kräftige  (Schriftguss, 1930s) by local artist  from Dresden. The letterhead at the top left features blackletter and sans-serif lettering (not type).
    Source: https://www.ebay.com demetri1987. License: All Rights Reserved.

    The modulated sans with monocular a used on the 1940/IV addendum is Kräftige Mendelssohn-Grotesk (Schriftguss, 1930s) by local artist Georg Mendelssohn from Dresden. The letterhead at the top left features blackletter and sans-serif lettering (not type).

    Neue moderne Grotesk is paired with  or similar.
    Source: https://www.ebay.com demetri1987. License: All Rights Reserved.

    Neue moderne Grotesk is paired with Romanisch or similar.

    Panther-Modelle product catalog by A. Atmanspacher (1939) 4
    Source: https://www.ebay.com demetri1987. License: All Rights Reserved.

    Typefaces

    • Neue Moderne Grotesk / Aurora-Grotesk  I–IV
    • Mendelssohn-Grotesk
    • Romanisch

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