An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Georgii-Kobold-Klein-Motoren leaflet

Contributed by Florian Hardwig on Dec 23rd, 2020. Artwork published in
circa 1930
.
    Georgii-Kobold-Klein-Motoren leaflet 1
    Source: https://www.ebay.com demetri1987. License: All Rights Reserved.

    This leaflet from the 1930s shows various products by the Georgii Elektro-Motoren-Apparatebau-Aktiengesellschaft from Stuttgart, Germany. Founded in 1924, the company started to manufacture electric motors for the use in sewing machines in 1926. The Kobold in the name probably refers to the small size of their motors. As of 2020, Georgii Kobold is still in the same business.

    The typography uses three (or four?) weights of a typeface family known as Neue moderne Grotesk or Aurora-Gotesk, among many other names. They are paired with the compressed style from the same series, which goes by the names of Neue moderne Grotesk eng, lnserat-Grotesk schmal, or Aurora-Grotesk schmalhalbfett VIII. While the compressed has been available in digital form from Bitstream as Aurora Condensed since the early 1990s, an accurate digitization of the regular-wide styles was released only in 2020, as Neue moderne Grotesk FSL by Forgotten Shapes.

    Georgii-Kobold-Klein-Motoren leaflet 2
    Source: https://www.ebay.com demetri1987. License: All Rights Reserved.

    Typefaces

    • Neue Moderne Grotesk / Aurora-Grotesk  I–IV
    • Inserat-Grotesk schmal / Aurora-Grotesk VIII

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment