Jenga game packaging (1986)
Contributed by Jayce Wheeled on Dec 3rd, 2020. Artwork published in
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An early packaging of the Jenga game, made by Milton Bradley in 1986. The logo uses Playbill in a customized unicase setting. Information is set in Palatino. From Wikipedia:
Jenga is a game of physical skill created by British board game designer and author Leslie Scott, and currently marketed by Hasbro. Players take turns removing one block at a time from a tower constructed of 54 blocks. Each block removed is then placed on top of the tower, creating a progressively more unstable structure.
2 Comments on “Jenga game packaging (1986)”
I see that a script logo was introduced to the blocks themselves at some point. I wonder when and why — the blocky Playbill was just right for the game — and why the logo on the packaging wasn’t updated to match.
Corparate identity doesn’t seem to have been so important to jenga in the ’80s and ’90s. This 1996 packaging from the V&A Museum collection, shows an updated logo (with a single-storey g) and new lettering on the cubes – once again something other than the logo used on the packaging.