Body stickers
Contributed by Florian Hardwig
on Dec 5th, 2020. Artwork published in
circa 1972
.
Here’s the latest thing in hospital fashions: BODY STICKERS!!
From the Peculiar Manicule’s groovy assortment of mod miscellania. The two sheets of stickers are undated, but the inclusion of ITC Avant Garde Gothic reveals they can’t be any older than from 1970.
“This is a no-no!” uses one of the copies of Mexico Olympic, probably Photo-Lettering’s Olympic or the Lettergraphics version known as Hotline.
The typeface used for “Soft shoulders!” is unidentified. Syncopation is similar.
4 Comments on “Body stickers”
Could this be Hallmark BTW?
Possibly, yes. I don’t know.
I’ve noticed that a 1972/73 Hallmark calendar that was featured on the Peculiar Manicule uses the same typeface as “Soft Shoulders” in this use about body stickers:
Hallmark has employed many skilled lettering artists over the decades. In the 1960s, some of their alphabets were turned into custom film fonts to be used with Filmotype machines. It seems likely to me that this is one such proprietary design. If that’s the case, then Jay’s assumption is correct, and the body stickers originated at Hallmark, too.
The late Jim Parkinson might have known more about this: he worked at Hallmark from 1964 to 1969, under Myron McVay.
Note the two forms for R. Premier Lightline (1969) and Plaza (1975) have a similar E with a curved bottom bar. Such a G with high bar and small aperture can also be found in Benguiat Herculoid and Jazzbeau (by 1971).