W magazine, January 2019, “Hollywood tales”
For the first issue of 2019, W magazine decided to make it special with a retrospective of the previous year’s best performances. For this occasion, the magazine was published with seven different covers, all of them showing individuals who made this year exceptional, for the originality of the movies they were starring in, or in terms of sexual and racial diversity in the film industry. The Hollywood stars are portrayed by photographer Tim Walker.
This month’s choice for the cover type was a combination of Minotaur and Minotaur Sans by Production Type. Minotaur is used in tighly spaced letters from its Light weight, which gives a delicate impression of elegance, fitted to the many soft scenes of complicity shown in the photographs. The fragmentation of Minotaur’s curves hints at a Hollywood made of many different facets, heading towards a world that’s more diverse. Minotaur Sans provides a basis for the title: The eye-catching setting in tracked out lowercase letters takes the reader to a fantasy world, announcing already the main portfolio of the magazine, where Tim Walker staged the film stars in an eccentric universe with giant eggs and life-sized dolls. Minotaur Sans is additionally used for highlighting information, subtly emerging from the text block that’s otherwise set in Minotaur. The alternation of the two fonts are like two musical notes answering to each other in harmony.
