The Great Gatsby (2013) Film Promotion
Deco chrome type adds to the glam glitz of Baz Luhrmann’s ultra-stylized ’20s.
16 Comments on “The Great Gatsby (2013) Film Promotion”
The font used in the poster and promo stuff is called “Deco Pinstripe.” It’s based on Atlas but only loosely. The typeface was made by Like Minded Studio, based out of Syndey.
Thanks, Garrison. I’ve added Like Minded to the designer credits and we’ll include a sample of Deco Pinstripe if we can get a hold of one.
The identity credits as posted to Facebook by Like Minded Studio:
CREATIVE DIRECTION:I assume Concept Arts was responsible for the posters and advertising.
Baz Luhrman & Catherine Martin
Silvana Azi Herras & Catherine Martin
LOGO DESIGN & TYPE TREATMENT:
Luca Ionescu / Like Minded Studio
Yes, thank you, Garrison, much appreciated. Sometimes it’s hard to track down designer credits.
Right, I noticed that the lettershapes had been modified. As I wrote in the article, it’s Atlas with less stripes and, for some glyphs, normalized widths. The names on the posters seem to be set in standard Atlas Solid, though.
By the way, Atlas Solid is not an original addition by Harold Lohner. It hearkens back to Capitol, which was designed by Schaefer in 1931 and hence predates its striped sister style Fatima by two years. In France, Capitol was known as Titan.
Yeah, Florian, I think you’re right about the mix of Atlases. The movie was originally scheduled to be released in 2012 and the promo material for that release used Deco Pinstripe pretty heavily. When this newest release date came closer, the look of the promo material changed slightly. Now I’m curious which typeface will be used for the title sequence. Thanks Stephen and Florian for hearing me out (even though I possessed out-of-date info)!
Don’t like the Avant Garde (or is it Century Gothic) on the star-posters. Maybe Futura, Nobel, etc. would have been a better choice…
Just my 2¢
Does anyone know what typeface is used for the movie credits at the end of the movie?
Luca Ionescu recently posted a bunch of cool pictures and information that document his involvment in the The Great Gatsby promotional project over at Behance.
Sketches and unused drafts of the Gatsby identity are also featured.
A sample of his Deco Pinstripe typeface can be found in his post.
He also mentions that Deva Studios is responsible for the 3D rendering of the identity.
I’m also interested in finding out what font they used in the credits that supported Atlas. Does anyone know at all? Really clean and simple sans with a nod to art deco.
Just discovered it. The font used in the credits is Affect Bold.
Can anyone find the font face used by the psychiatrist in the Great Gatsby Movie?
I don’t think this is a font. It is written by hand.
That’s true but can anyone tell where can I find the complete family of this or another similar to this??
Often, if you want handwriting, the best solution is to use handwriting. Hire a lettering artist, many of whom specialize in this kind of style.
If you absolutely must use a font, perhaps because your content is dynamic, there are a few typefaces in this genre that do a fairly good job of simulating handwriting: Mr Sheffield, Mr Leopolde, Miss Robertson, Dear Sarah, P22 Hopper, Brisa, Handsome, Rollerscript, or the more decorative Olicana, which was coincidentally used for an effect elsewhere in the Gatsby film.
Also, the font used as Jay Gatsby’s handwriting throughout the movie was created by me, and is called Grandhappy. It is an approximation of my grandfather’s handwriting.
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More Fonts In Use
Emancipation Proclamation stamp2012
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Contributed by Chris Purcell