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Blank Digital brand identity

Contributed by F37 Foundry on Dec 27th, 2020. Artwork published in
circa 2014
.
    Blank Digital brand identity 1
    Moving Brands. License: All Rights Reserved.

    F37 Bella by F37 Foundry in use by Moving Brands for the brand identity of Blank Digital, a New York-based retouching and digital capture company. From Katy Cowan’s post on Creative Boom:

    Blank was looking for a more effective strategy in order to help establish relationships with the top luxury, fashion and media businesses of the world. Moving Brands explained: "We defined their brand narrative as ‘realising image potential’ – an ambitious stance that focuses on the real business benefit they offer. The monochromatic identity system has an attitude and an edginess to appeal to their high-fashion audience. The mark references Blank’s own editing process; it appears to be at the point of mid-creation, but still elegant.

    “The soft colour palette and typeface nod to the family-focused values and love of tailored, crafted elements, and characteristics of the business that were often referenced in workshops with the Blank founders. Most importantly, the system provides a sophisticated, flexible foundation from which their own work can shine.”

    The small sans serif caps that is used for website navigation is P22 Underground.

    Blank Digital brand identity 2
    Moving Brands. License: All Rights Reserved.
    Blank Digital brand identity 3
    Moving Brands. License: All Rights Reserved.
    Blank Digital brand identity 4
    Moving Brands. License: All Rights Reserved.
    Blank Digital brand identity 5
    Moving Brands. License: All Rights Reserved.
    Blank Digital brand identity 6
    Moving Brands. License: All Rights Reserved.
    Blank Digital brand identity 7
    Moving Brands. License: All Rights Reserved.
    Blank Digital brand identity 8
    Moving Brands. License: All Rights Reserved.

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    • F37 Bella
    • P22 Underground

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