This is the opening ceremony poster of a buyer’s store called Code Me, located in the Chaoyang District of Beijing, China. Since the opening date coincides with the Christmas season, there are mannequin, gifts, Christmas tree, mistletoe and other Christmas elements in the poster. The style of this store is relatively young and lively. That’s why the designer chose high-contrasting colors to increase the festive atmosphere. The lines and style of the painting are rigorous, so she chose Wichita [edit: It’s Marker Felt Wide, see comments] – which is full of playfulness – as the main font. It’s paired with Helvetica as the basic font to have a sense of contrast. The font used for Chinese text is yet unidentified [Akira Yoshino identified it as Source Han Sans].
2 Comments on “Opening Ceremony poster for Code Me”
The Chinese characters are set in the Light weight in 思源黑体 (Source Han Sans).
BTW, judging from the stem of the lowercase p, I don’t think it’s Wichita. It’s Marker Felt Wide.
Thank you very much, Akira! Added and fixed.