“Every Giving Tuesday” campaign by Uniclo
Contributed by Eduardo Navarro on Dec 16th, 2020. Artwork published in
December 2020
.
Nervous by Bagas Ardiatma is the script font used by Uniqlo for their international “Every Giving Tuesday” campaign. The retailer announced a commitment to donate to local charities every Tuesday in December, as part of the global Giving Tuesday generosity movement.
I stumbled upon this typeface in an email newsletter by the Japanese clothing brand. As it was not embedded as a font, I had to look it up by uploading a screenshot to the What Font Is website.
The slogan “We stay warm together” uses another font with a handdrawn look: It’s Hackney by Ellen Luff, with slightly widened letterforms.
