An independent archive of typography.
Topics
Formats
Typefaces

“Every Giving Tuesday” campaign by Uniclo

Contributed by Eduardo Navarro on Dec 16th, 2020. Artwork published in
December 2020
.
“Every Giving Tuesday” campaign by Uniclo 1
Source: www.theindustry.fashion Uniqlo. License: All Rights Reserved.

Nervous by Bagas Ardiatma is the script font used by Uniqlo for their international “Every Giving Tuesday” campaign. The retailer announced a commitment to donate to local charities every Tuesday in December, as part of the global Giving Tuesday generosity movement.

I stumbled upon this typeface in an email newsletter by the Japanese clothing brand. As it was not embedded as a font, I had to look it up by uploading a screenshot to the What Font Is website.

The slogan “We stay warm together” uses another font with a handdrawn look: It’s Hackney by Ellen Luff, with slightly widened letterforms.

“Every Giving Tuesday” campaign by Uniclo 2
Source: www.uniqlo.com Uniqlo. License: All Rights Reserved.
“Every Giving Tuesday” campaign by Uniclo 3
Source: www.uniqlo.com Uniqlo. License: All Rights Reserved.
“Every Giving Tuesday” campaign by Uniclo 4
Source: www.uniqlo.com Uniqlo. License: All Rights Reserved.

Typefaces

  • Nervous
  • Hackney

Formats

Topics

Designers/Agencies

Post a comment