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Pedigree Pencils ad (1966)

Photo(s) by Bart Solenthaler. Imported from Flickr on Dec 28, 2020. Artwork published in .
    Pedigree Pencils ad (1966)
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “lydian”. License: All Rights Reserved.

    A banker’s dozen of “Pedigree” in Lydian caps, for a 1966 ad by the Empire Pencil Co. from Shelbyville, Tennessee, also known as Pencil City. “Pencils/Erasers/Crayons” is set in Filmotype Garnet. While “Empire” likely is custom lettering, the script used for “They write better!” is typeset, too: It’s Filmotype Korea.

    Typefaces

    • Lydian
    • Filmotype Gaucho / Garnet
    • Filmotype Korea
    • News Gothic

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