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The “Sheridan” Feeder ad

Contributed by Stephen Coles on Jan 3rd, 2021. Artwork published in .
    The “Sheridan” Feeder ad
    Source: https://archive.org Image:  Smithsonian Libraries via the Internet Archive. License: All Rights Reserved.

    This ad for an automatic sheet feeder, manufactured by T.W. & G.B. Sheridan, appears in the October 1896 issue of The Inland Printer. Maybe I’m reading too much into their type choice, but Inland, with its wavy counters, is just so on the nose for a machine that loads paper into a printer. The typeface was fresh on the market, having been patented just the year before. The drop caps are set in Florentine beside text in Jenson Old Style or something very similar.

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    • Inland
    • Florentine
    • Jenson Old Style

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