The Hoppang Book: The Archive
Contributed by Sandoll Inc. on Jan 19th, 2021. Artwork published in
December 2020
.
License: All Rights Reserved.
Urbanbooks, a content strategy company that proposes contemporary sensibility through paper, space, people, and products, has produced and published Samlip Hoppang’s brand book The Hoppang Book: The Archive.
The book tells the stories of Samlip Hoppang, which was first launched in 1971 and has given warmth to Koreans in every winter for 50 years. Hoppang (ho bread; 호빵) is a warm snack that is sold throughout South Korea. It is a convenience food version of jjinppang (steamed bread) and is typically filled with smooth, sweetened red bean paste.
Samlip’s custom brand typeface Sandoll Samliphopangche, designed by Sandoll, is used throughout.
Urbanbooks. License: All Rights Reserved.
Urbanbooks. License: All Rights Reserved.
