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Whitelab Genomics

Contributed by Brand Brothers on Jan 13th, 2021. Artwork published in
November 2020
.
    Whitelab Genomics 1
    Source: https://www.brandbrothers.fr License: All Rights Reserved.

    The studio was approached by Whitelab Genomics to redefine a visual identity and a graphic language for the company.

    The new logo is composed of a monogram and a wordmark. The stable, thick and structured typographic design includes graphic accidents that add a certain singularity to it. The monogram W, playing on the counterform, positions Whitelab in the life sciences sector, in a sensitive and subtle way. The visual territory is based on blurred textures, a limited color palette and the use of a single typeface, Roobert (Displaay).

    Whitelab Genomics 2
    Source: https://www.brandbrothers.fr License: All Rights Reserved.
    Whitelab Genomics 3
    Source: https://www.brandbrothers.fr License: All Rights Reserved.
    Whitelab Genomics 4
    Source: https://www.brandbrothers.fr License: All Rights Reserved.
    Whitelab Genomics 5
    Source: https://www.brandbrothers.fr License: All Rights Reserved.
    Whitelab Genomics 6
    Source: https://www.brandbrothers.fr License: All Rights Reserved.

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    • Roobert

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