Whitelab Genomics

The studio was approached by Whitelab Genomics to redefine a visual identity and a graphic language for the company.

The new logo is composed of a monogram and a wordmark. The stable, thick and structured typographic design includes graphic accidents that add a certain singularity to it. The monogram W, playing on the counterform, positions Whitelab in the life sciences sector, in a sensitive and subtle way. The visual territory is based on blurred textures, a limited color palette and the use of a single typeface, Roobert (Displaay).