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Tropicana campaign (2013)

Contributed by Dave Rowland on Jan 16th, 2021. Artwork published in
2013
.
Tropicana campaign (2013) 1
Source: gustavocordova.com License: All Rights Reserved.

Subway advertising campaign for Tropicana orange juice in Philadelphia, Chicago and New York City.

The typography pairs the then recently released Quayside with Garage Gothic. Both typefaces have moved to new foundries since: Tobias Frere-Jones’ Garage Gothic was released by Font Bureau, and is now available from Frere-Jones’ outlet on Type Network; Quayside was released by the Schizotype foundry that was renamed to Eclectotype in 2021.

Tropicana campaign (2013) 2
Source: gustavocordova.com License: All Rights Reserved.
Tropicana campaign (2013) 3
License: All Rights Reserved.
Tropicana campaign (2013) 4
Source: gustavocordova.com License: All Rights Reserved.
Tropicana campaign (2013) 5
Source: gustavocordova.com License: All Rights Reserved.
Tropicana campaign (2013) 6
Source: gustavocordova.com License: All Rights Reserved.
Tropicana campaign (2013) 7
Source: gustavocordova.com License: All Rights Reserved.
Tropicana campaign (2013) 8
Source: gustavocordova.com License: All Rights Reserved.

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  • Quayside
  • Garage Gothic

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