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Reneighbouring Hounslow

Contributed by Dave Rowland on Jan 18th, 2021. Artwork published in
December 2020
.
    Reneighbouring Hounslow 1
    Source: http://www.simoninc.co.uk License: All Rights Reserved.

    From design studio Simon Inc.:

    London Borough of Hounslow asked us to create the branding for their ambitious multi-million pound housing estate regeneration programme. They wanted something that broke the mould of marketing and comms for council housing departments and set a new benchmark for design for social housing.

    And they needed it within 5 weeks.

    We created Reneighbouring Hounslow.

    The Re\ logo is based on my Aziga, with the R shrunk down to the x-height for a unicase look. This might have looked better with a bit more customisation to increase the weight of the R. The backslash is maybe too heavy to read as a backslash, and looks like an abstract v, but the logo is eye-catching and repeating the abstract shapes throughout the branding is a nice touch. The sans serif is Foco.

    Reneighbouring Hounslow 2
    Source: http://www.simoninc.co.uk License: All Rights Reserved.
    Reneighbouring Hounslow 3
    Source: http://www.simoninc.co.uk License: All Rights Reserved.
    Reneighbouring Hounslow 4
    Source: http://www.simoninc.co.uk License: All Rights Reserved.

    Typefaces

    • Aziga
    • Foco

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