Thalassa (1976) TV magazine logo
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Alice Savoie’s 2007 thesis on French typography in the twentieth century commented that advertising and font designer Albert Hollenstein (designer of ITC Eras) “shattered French habits” in design by importing Helvetica and Cooper Black into France. He died in an accident shortly before this show was first broadcast, in 1974.
To illustrate this point, here’s Cooper Black with stars and stripes on the cover of Hollenstein’s American Type Shop catalog from 1968.