Westport is a new condominium collection that offers the convenience of modern dwelling, balanced with a pace of life that is truly unique to Port Credit. Edenshaw, a prominent property developer and community leader, engaged Vanderbrand to develop a name and accompanying brand strategy that would inspire and excite the public about the future of Mississauga living.
Westport is Edenshaw’s newest residential project, located directly adjacent to the Port Credit GO Station and future Hurontario LRT Line. Driven by Edenshaw’s ongoing commitment to develop Port Credit in a responsible and sustainable manner, Vanderbrand devised a launch strategy that effectively communicated the relationship between connectivity and nature that defines the neighbourhood. A contemporary approach for the area, Vanderbrand established a clean and fresh visual language punctuated by engaging messaging and storied visuals to capture Edenshaw’s vision for a future-forward Port Credit.
The name Westport captures the two most prominent strengths of the project site; its connected location west of Toronto, and its abundance of public, highly accessible waterfront land. Bw Gradual features unique notches in the letterforms, giving a contemporary edge to a name that feels sophisticated and established. The modernity of the logo is pushed further by its lowercase typesetting, imbuing the name with a youthful energy that aims to inspire and engage potential purchasers. Flexible and dynamic, the wordmark pulls apart and comes together to maximize visibility on all applications, allowing for optimal brand recognition across print and digital platforms.