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Have You Seen Alexander Bather

Contributed by how by why on Jan 25th, 2021. Artwork published in
January 2021
.
    Have You Seen Alexander Bather 1
    Photo: how by why. License: CC BY-SA.

    Alexander Bather is a photographer from Manchester with an amazing body of work and a beautiful eye. Here we’re showing a few of the key components that make up the new modular system for Alex’s identity. Alex has a distinguished style in his approach to photography, which helped us unify the identity through ‘stylistic resemblance’ taking cues from an older generation with a modern twist.

    Throughout all items, Alexander’s name is set in ToY (Out of the Dark), using ligatures for AL and TH; above his name, the item is specified once again in capitals, using Armag (Blaze Type). Smaller texts are set in Neue Haas Grotesk (Linotype/Commercial Type).

    Have You Seen Alexander Bather 2
    Photo: how by why. License: All Rights Reserved.
    Have You Seen Alexander Bather 3
    Photo: how by why. License: All Rights Reserved.
    Have You Seen Alexander Bather 4
    Photo: how by why. License: All Rights Reserved.
    Have You Seen Alexander Bather 5
    Photo: how by why. License: All Rights Reserved.
    Have You Seen Alexander Bather 6
    Photo: how by why. License: All Rights Reserved.
    Have You Seen Alexander Bather 7
    Photo: how by why. License: All Rights Reserved.
    Have You Seen Alexander Bather 8
    Photo: how by why. License: All Rights Reserved.
    The script on the “thank you” card is  (Drew Melton).
    Photo: how by why. License: All Rights Reserved.

    The script on the “thank you” card is Ballpoint Script (Drew Melton).

    Typefaces

    • ToY
    • Armag
    • Neue Haas Grotesk
    • Ballpoint Script

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