Hakuro is a Polish brand that manually produces high-quality, natural and synthetic make-up brushes.
Identity and art direction by BlürbStudio. Typography for headers is set in Love by VJ-Type, body text in SangBleu OG Sans by Swiss Typefaces, technical descriptions in Aperçu by Colophon Foundry. Illustrations: Jakub Lehmann.
The aim of Hakuro’s rebranding was to adapt the brand image to the quality of the products that were carefully refined over the ten years of the brand’s existence.
Hakuro’s brush production process is close to the traditional one cultivated in Japan, hence the brand’s inspiration with the culture of the The Land of the Cherry Blossom.
The logotype is reproduced in various techniques in minimal sizes on the brush handles, from pad printing to engraving, hence, among other things, the lack of contrasts between the elements of lettering signs, which should in all circumstances reflect the original vector drawing. Letters that are apparently of one thickness differ slightly from each other in order to optically balance the weight of the sign.
The subject of the project was also to design the key visuals for each product line. Two –intended for amateurs of makeup, and one for professional customers.
Each line received its own packaging, markings, pictograms, photo sessions and new packshots of all brush models.
Brushes are now packed in unit packages with four dimensions adapted to the size of individual models. Each one of them is made of FSC® certified paper. Inserts holding the brushes inside protect the bristles from deformation.