An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Chip New York

Contributed by Dave Rowland on Jan 23rd, 2021. Artwork published in .
    Chip New York 1
    Source: https://wearemycreative.com License: All Rights Reserved.

    Three rounded fonts in use for Chip cookies: Rodger (Central Type), Duckie (Eclectotype), and Milk (Hubert Jocham Type).

    From design studio My Creative:

    Chip NYC is a Queens-originated cookie shop known for large gooey cookies & creative flavours that led them to go viral. ⁣With their first Manhattan project on the horizon, we were tasked with rebranding them from their current homemade, aesthetic to a more exciting brand that reflected their young social-media driven audience and creative offerings. ⁣They now have 5 stores and counting located around New York City. They have just launched a delivery system of box fresh cookies that can be baked at home.

    ⁣Their unique shaped gooey centered cookies were a direct influence on the logo mark design. With a vintage touch to represent a nostalgia for cookies shared by everyone from all generations. ⁣

    Once that was decided, we expanded on a world of Chip City Cookies, animating the illustrations of clouds to rain chocolate chips and rainbow sprinkles. ⁣

    Find more images and animations on the studio website.

    Chip New York 2
    Source: https://wearemycreative.com License: All Rights Reserved.
    Chip New York 3
    Source: https://wearemycreative.com License: All Rights Reserved.
    Chip New York 4
    Source: https://wearemycreative.com License: All Rights Reserved.
    Chip New York 5
    Source: https://wearemycreative.com License: All Rights Reserved.
    Chip New York 6
    Source: https://wearemycreative.com License: All Rights Reserved.
    Chip New York 7
    Source: https://wearemycreative.com License: All Rights Reserved.
    Chip New York 8
    License: All Rights Reserved.
    Chip New York 9
    Source: https://wearemycreative.com License: All Rights Reserved.

    Typefaces

    • Duckie
    • Rodger
    • Milk

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment