“Ich/Wir brauchen Schweiz.” [“I/We need Switzerland.”] campaign
1 Comment on ““Ich/Wir brauchen Schweiz.” [“I/We need Switzerland.”] campaign”
Over on Twitter, Francis Chouet (lines of packed tourists this week) and Nina Stössinger (numbers) rightfully point out that launching a mid-pandemic tourist campaign is not exactly clever, if not outright harmful:
55 deaths per day works out to one in 155,000 or so… which puts the current death rate per capita (7-day average) at about ⅔ of what it is in the US. So like… not *great* for a holiday paradise
— on second reading, this is a 2020 campaign. In hindsight, still not a smart idea, even if partly understandable from tourism entrepreneurs’ point of view.