This year has been a difficult year for everyone, so when I had to come back from travelling and Oli unfortunately got made redundant the answer seemed obvious. We wanted to create something with a positive effect, so the idea of the lucky Calendar ‘Fingers Crossed” was born! It was to be something beautiful and light-hearted that should bring some luck – and if not, at least some positivity into the homes of people next year.
We used our hand-printed designs to focus on stories of superstition, cultural traditions and old wives’ tales that bring us some much needed luck for 2021. We researched high and low and across the world to find out what people do to give them good luck and avoid the bad kind! Each month brings something new to the table, to help you along your way in 2021. Through the Kickstarter campaign we launched other rewards including a soft enamel badge and some quirky A5 prints.
It was a positive success, with more than 140 Calendars sold, going out to 14 different countries! We were featured on social media by G.F. Smith paper, Inspofinds, DesignFeed, DesignPals, PressingMatters and People of Print featured us in their top 20 Calendars for 2021!