“Supporting Unique Character”, Jack Daniel’s communication manual
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The Jasper font, based on the familiar Jack Daniel’s logo lettering (and bearing Jack Daniel’s given first name). The real visual centerpiece, though, is the refined yet approachable Lynchburg Script, based on the Tennessee lettering in the label. Rounding out the set is the solid, industrious typeface named for Lem Motlow, the nephew of Jack Daniel who managed and later inherited the Distillery.
These fonts don’t seem to be used or referenced in the manual shown above. While Jasper is exclusive to Jack Daniel’s, Black No.7 is a commercially available interpretation of the logo.