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Yang for New York campaign

Contributed by Darden Studio on Feb 26th, 2021. Artwork published in .
    Yang for New York campaign 1
    Source: www.yangforny.com Yang for New York. License: All Rights Reserved.

    Halyard Display is the typeface chosen for the Yang for New York campaign identity.

    Andrew Yang relied on Halyard already in 2019 when he ran in the 2020 Democratic presidential primaries. Now he’s running in the 2021 New York City mayoral election, with a logo that swaps the Bold Italic for the upright Bold – a style that might be perceived as more sedentary. It’s noteworthy to see politicians starting to build a personal brand, rather than having a new brand and a new font for each campaign. On the website, Halyard Display is supported by Halyard Text.

    Yang for New York campaign 2
    Source: www.yangforny.com Yang for New York. License: All Rights Reserved.
    The Yang for New York logo as seen on paper signs at a rally.
    Source: www.instagram.com Yang for New York. License: All Rights Reserved.

    The Yang for New York logo as seen on paper signs at a rally.

    A headline in Halyard Display Bold, featuring its distinctive letter Q. The font includes an alternate form for those who prefer a diagonal stroke.
    Source: www.yangforny.com Yang for New York. License: All Rights Reserved.

    A headline in Halyard Display Bold, featuring its distinctive letter Q. The font includes an alternate form for those who prefer a diagonal stroke.

    Detail from the website, with headlines in Halyard Display and body copy in Halyard Text.
    Source: www.yangforny.com Yang for New York. License: All Rights Reserved.

    Detail from the website, with headlines in Halyard Display and body copy in Halyard Text.

    The web form uses Halyard Text Bold, while the quote is shown in Halyard Display, with hanging punctuation.
    Source: www.yangforny.com Yang for New York. License: All Rights Reserved.

    The web form uses Halyard Text Bold, while the quote is shown in Halyard Display, with hanging punctuation.

    In addition to the English version, the website is also being published in Spanish language.
    Source: www.yangforny.com Yang for New York. License: All Rights Reserved.

    In addition to the English version, the website is also being published in Spanish language.

    Yang for New York campaign 8
    Source: www.yangforny.com Yang for New York. License: All Rights Reserved.

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    • Halyard Display
    • Halyard Text

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