La Boussole is a bilingual (English and Ukrainian) magazine published in Ukraine since 2014. The magazine deals with aesthetics. Each volume is dedicated to a specific topic: the peculiarity of all of them is that they are divided into four sections, thus reappropriating the idea of cardinal points (in French boussole means “compass”).
For its rebrand in 2019, La Boussole worked with graphic designer Daria Stetsenko in order to break radically from the former identity largely based on photography. Therefore, the new cover created for vol. 14, entitled “Search”, is composed with type only, with the use of Kessler from Production Type. The sharp serifs of Kessler remind us of the ancient compass needles that look like pointed arrows. The high-contrasting colors catch the eye, while the embossed typographic details give preciousness to the publication. The daring cover hides an exposed sewn square back, adding sophistication to the whole.
The interior of the magazine is set in SangBleu Kingdom by Swiss Typefaces, displaying its Latin and Cyrillic characters. The bilingual publication is casually divided in two columns and offers a great reading comfort. Here we find back the same color scheme, with an additional brown: the variation of colors give rhythm to the magazine, with alternating colors, double spread title pages, and full-page artistic photographs. The reader wanders around on each page as in a pictorial composition and can in fact, search for their own sense of beauty.