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Bankpension

Contributed by Florian Hardwig on May 6th, 2013.
Bankpension 1
Source: esseninternational.com Essen International. License: All Rights Reserved.

Essen International revamped the visual identity of Swedish pension provider Bankpension under the slogan “Simplicity. Simplicity. Simplicity.” They specified a strong yellow and various shades of grey. The corporate typeface is Akkurat. The task would have been even simpler with a different type choice. Since Lineto does not offer webfonts yet, all text in Akkurat had to be prepared as pixel graphics for the website (and the mobile site).

Bankpension 2
Source: esseninternational.com Essen International. License: All Rights Reserved.
Bankpension 3
Source: esseninternational.com Essen International. License: All Rights Reserved.
Bankpension 4
Source: esseninternational.com Essen International. License: All Rights Reserved.
Bankpension 5
Source: esseninternational.com Essen International. License: All Rights Reserved.

Typefaces

  • LL Akkurat
  • LL Akkurat Mono

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