The letter O with the inward curl in Columbus can be used not only for alluding to the opulence of Baroque art. It’s also a perfect typographic miniature for symbolizing tasty spreads, as demonstrated by the wordmark of Alpenhain’s Obazda packaging. A good example how a single glyph can make all the difference!
This line of soft cheese products is one of the few contemporary applications of Columbus (1890) that I’m aware of. Alpenhain has been using Herman Ihlenburg’s typeface for at least a couple of years now, initially unmodified and later adjusted with an upright a and a more left-leaning z, in combination with varying secondary fonts. The current choice is the non-connecting variant of Fineday (Mika Melvas, 2018), together with Bellfort Press (Bartek Nowak, 2015) for the flavor.