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Paravel “Greetings from…” campaign

Contributed by VJ-Type on Feb 26th, 2021. Artwork published in
August 2020
.
    Paravel “Greetings from…” campaign 1
    Source: decadenewyork.com License: All Rights Reserved.

    Creative studio Decade from New York City worked with luggage brand Paravel to create their first campaign. The posters use a range of display typefaces, all paired with Paravel’s brand typeface Post Grotesk.

    From first to last image, these are Canopée used for “Montauk”; Salvaje Display is used for “Flushing”; “Chinatown” is set in Zangezi Sans; an unidentified fraktur is used for “Sheep’s Meadow”; House Script for “Everywhere’s a trip!” and “Luggage for explorers”; University Roman (or Mecanorma’s version named Celtic) is used for “The Catskills”.

    The campaign was New York City-focused, with subway ads and a station takeover of Broadway/Lafayette, as well as placements in MetroNorth and Grand Central, and was brought to life in various print and digital formats. From the Decade website:

    Travel is more than a few trips a year to faraway places—looking at the world through the eyes of a traveler means finding adventure everywhere, everyday. To tell this story, the campaign featured local spots made to feel like exotic destinations. With cinematic images, graphic treatments inspired by vintage travel postcards, and tongue-in-cheek reminders that “everywhere’s a trip,” we communicated the sense of humor and imagination at the heart of Paravel’s approach to travel.

    Paravel “Greetings from…” campaign 2
    Source: decadenewyork.com License: All Rights Reserved.
    Paravel “Greetings from…” campaign 3
    Source: decadenewyork.com License: All Rights Reserved.
    Paravel “Greetings from…” campaign 4
    Source: decadenewyork.com https://decadenewyork.com/pages/paravel. License: All Rights Reserved.
    Paravel “Greetings from…” campaign 5
    Source: decadenewyork.com License: All Rights Reserved.
    Paravel “Greetings from…” campaign 6
    Source: decadenewyork.com License: All Rights Reserved.
    Paravel “Greetings from…” campaign 7
    Source: decadenewyork.com License: All Rights Reserved.
    Paravel “Greetings from…” campaign 8
    Source: decadenewyork.com License: All Rights Reserved.
    Paravel “Greetings from…” campaign 9
    Source: decadenewyork.com License: All Rights Reserved.

    Typefaces

    • Canopée
    • Salvaje Display
    • Zangezi Sans
    • House Script
    • unidentified typeface
    • Celtic / Forum Flair / University Roman
    • Post Grotesk

    Formats

    Topics

    Designers/Agencies

    Artwork location

    1 Comment on “Paravel “Greetings from…” campaign”

    1. Judging from this video, it looks like the monograms on Paravel’s bags are hand-lettered:

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