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NBA Saturday Primetime promo ad and graphics

Contributed by Stephen Coles on Feb 3rd, 2021. Artwork published in
January 2020
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    NBA Saturday Primetime promo ad and graphics 1
    Source: https://www.instagram.com License: All Rights Reserved.

    A matchup between league-leading teams from major television markets (the Los Angeles Lakers and Boston Celtics) got a special promo video last week that aired on ABC, ESPN, NBA TV, and online. The big names were set in big lights, using UNDA Circle. It’s a long shot, but I wonder if the creators of this solid 30-second spot for NBA Saturday Primetime, an ESPN/ABC broadcast series, were influenced by ABC’s historical promotional films — specifically the “Funshine Saturday” title from ABC’s 1974 Fall Preview which features Chicago (MN), another lightbulb typeface.

    NBA Saturday Primetime promo ad and graphics 2
    Source: https://www.youtube.com License: All Rights Reserved.
    NBA Saturday Primetime promo ad and graphics 3
    Source: https://www.youtube.com License: All Rights Reserved.
    NBA Saturday Primetime promo ad and graphics 4
    Source: https://www.youtube.com License: All Rights Reserved.
    NBA Saturday Primetime promo ad and graphics 5
    Source: https://www.youtube.com License: All Rights Reserved.
    NBA Saturday Primetime promo ad and graphics 6
    Source: https://www.youtube.com License: All Rights Reserved.
    NBA Saturday Primetime promo ad and graphics 7
    Source: https://www.youtube.com License: All Rights Reserved.
    NBA Saturday Primetime promo ad and graphics 8
    Source: https://www.youtube.com License: All Rights Reserved.
    NBA Saturday Primetime promo ad and graphics 9
    Source: https://www.youtube.com License: All Rights Reserved.
    NBA Saturday Primetime promo ad and graphics 10
    Source: https://www.youtube.com License: All Rights Reserved.
    NBA Saturday Primetime promo ad and graphics 11
    Source: https://www.youtube.com License: All Rights Reserved.

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