Terrapi is a organic beauty brand dedicated to individual skin stories, based in Warsaw, Poland.
The project of visual identity and communication for this brand is a thoughtful concept connected to the idea of earth-inspired therapy. Using only thoroughly examined organic ingredients, the founder has dedicated a year to the reattach of a special serum formula. We were asked to design a branding that will reflect their clean and natural values.
The vertical layout on the packaging adds an extra twist that makes the product stand out from among other minimalist products. With textual communication focused on the idea of diverse skin narratives and inspiring self-acceptance, the art direction for terrapin encompasses diverse, unisex beauty ideals.