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“The Four Quarter-Sized Cowboys” commercials by Klarna

Contributed by Garrison Martin on Feb 14th, 2021. Artwork published in .
    “The Four Quarter-Sized Cowboys” commercials by Klarna 1
    Source: https://vimeo.com Mirimar. License: All Rights Reserved.

    Klarna made quite the splash this year with their series of commercials played during Super Bowl LV entitled “The Four Quarter-Sized Cowboys” starring Maya Rudolph. What stuck out to me was the use of VGC’s 1966 VGC International Typeface Design Competition winner Giorgio for the titles. The custom Klarna font by Letters from Sweden is also visible once or twice. The Drum has an extensive list of credits on their site.

    “The Four Quarter-Sized Cowboys” commercials by Klarna 2
    Source: https://vimeo.com Mirimar. License: All Rights Reserved.
    “The Four Quarter-Sized Cowboys” commercials by Klarna 3
    Source: https://vimeo.com Mirimar. License: All Rights Reserved.
    “The Four Quarter-Sized Cowboys” commercials by Klarna 4
    Source: https://vimeo.com Mirimar. License: All Rights Reserved.
    “The Four Quarter-Sized Cowboys” commercials by Klarna 5
    Source: https://vimeo.com Mirimar. License: All Rights Reserved.

    Typefaces

    • Giorgio (VGC)
    • Klarna

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