Tierra Sol is a plant and handmade pots company from North Carolina. The branding and graphic identity was designed by the Mexican creative studio Menta Picante. Canopée is used for the logotype (with one of its alternate A’s) and as the main branding typeface, assisted by Gatwick for labels and Basic Commercial for information.
They created a set of mini plant starter kits with special soil for each plant type, special handmade planters and detailed instructions on how to take care of your plant.
We developed a simple and nature focused identity system. For the inspiration, we took the simplicity of the name and how nature can be, clay, cactus, soil, water, and sky colors was the base for this color palette. The icon is an abstraction of a desert landscape which, in combination with the logotype, creates a balance between simple and classic. The complementary illustrations have this carefree look to complete the whole concept.