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“Pure Chocolate” ad by Nabisco ad (1962)

Photo(s) . Imported from Flickr on Feb 14, 2021. Artwork published in

.

“Pure Chocolate” ad by Nabisco ad (1962) 1 — Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “eminence”, “newsgothic” and “monotypegrotesque”. License: All Rights Reserved.

Photo-Lettering’s Eminence in early use for an ad by Nabisco (formerly known as the National Biscuit Company) for their “5 choco-luscious cookies”: Mallowmars Chocolate Cakes, Chocolate Pinwheels, Chocolate Covered Sugar Wafers, Big Dipper Chocolate Pies, and Ideal Peanut Bars. The contoured typeface apparently was chosen to echo the depicted chocolate coating, complete with some “dripping” swashes.

Detail. — Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler. License: All Rights Reserved.

Detail.

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