Studio Work worked with start-up business Toast Photography to develop a rich identity and a memorable brand personality. The owner, Emma, is bubbly and approachable and makes photography fun. To represent Emma’s unique traits, we combined visual elements with engaging language that all played on the word ‘toast.’
Copal is used for logo and tagline; Boogie School Sans is used for headlines and business card information; all other small text uses a combination of Work Sans and Optima.