Héroïne is a retail design studio focused on client experience. Working together with ethnologists, interior designers, graphic designers, and retail managers, the team of Héroïne offers a method based on the design of persona’s courses, reflecting a brand’s strategy and target. The specificity of Héroïne is its dedication to create not only beautiful retail design, but an experience that brings a whole new idea of how branding can apply to space.
Kevin Bichaud designed Héroïne’s identity and website. For the web design, the emphasis was put on large immersive images, taking the visitor into a swirl of fast-cut pictures at the time they arrive on the page. The single page design with subtle parallax scrolling effects plays with the adaptability of images to the user’s visit, and guides them into a path they can’t step aside from – an analogy to the compelling services proposed by Héroïne. The website is set in alll-caps Baton from Fatype for titles and in Columbia Sans from Production Type for body text. This pairing calls to mind some Art Deco prints with heightened middle-strokes and humanistic sans serifs such as Peignot; this style was also known for its wide application, from buildings to entire interiors, from objects to walls and floors. Both typefaces add a contemporary twist, Baton with a sobered lineal design, and Columbia Sans with more classical references in its design, ranging from Times New Roman to Plantin and the Elzevirs. Visiting this website works as an experience in different steps, where the typographic choices come to create a sense of unity.