This book is not a dispute or a “meeting”: in these pages, Christian Laval, co-author of the acclaimed La nouvelle raison du monde (“The New Reason of the World”), intends to unfold the movement of “almost contemporary” research by Michel Foucault and Pierre Bourdieu on what they both identified as “neoliberalism”, showing how these French thinkers made it an object of reflection in contexts and with specific theoretical tools, constructing two confrontations that have as common characteristic an explanation and resistance to the historical emergence of the neoliberal event.
In this graphic project that inaugurates the Coleção Práticas Utópicas (“Utopian Practices Collection”), we were looking for an airy solution that would allow the application of titles of varying sizes and layouts on the cover, as well as a two-tone chromatic variation based on the strategy of using two color gradients. radials that interact freely through the cover area.
With the use of a central white vertical line, we try to hierarchize the relationship between title and authorship on both sides of that line as well as the rotation of the author’s name that gives independence to these two central information on the cover of a book.
The use of Bw Gradual was intended to give a marked contemporary look to the project, making a striking use of the characteristic design of this typography mainly on the front cover, spine and flaps. The body copy is set in Bridge Text.
The gradient of the cover, which seeks to represent that which is not clearly seen but which, with the text, becomes clearer, is repeated inside the book except that here it appears in monochrome, only from the black of the ink to the white of the paper.
The alignment to the right also appears as a strong element of the graphic design as a whole, appearing from the title on the cover as well as in the internal subtitles and footnotes.
As it is a collection project, the design we carry out in this work is not so much related to the content of the book itself, being, let us say, more self-absorbed, but at the same time it opens up simple possibilities for variation so that each title of the set has independence and own aesthetics.
Foucault, Bourdieu e a questão neoliberal was translated to Portuguese by Márcia Pereira Cunha and Nilton Ken Ota, edited by Tadeu Breda, and published by Editora Elefante. Design by Hannah Uesugi & Pedro Botton / Arquivo, with art direction by Bianca Oliveira.