Journalisten is the member magazine of the Swedish Journalists Association, and Sweden’s largest media magazine. The magazine is published 10 times a year and has a circulation of about 15,500 copies. In the spring of 2017, Torino was commissioned to give Journalisten a completely new form, a very exciting assignment as the entire Swedish journalist corps knows and has an opinion about the newspaper.
When the old form had a few years on its neck, it had become somewhat outdated and contrastless in expression. The overall goal was therefore to create a more distinct graphic form, both for the magazine as a whole but also for different parts of it.
In the autumn of 2020, we were once again given the confidence to update the form as the magazine would shrink from its tabloid-like format to a more classic magazine.
This time we would not create something new from scratch but adapt the existing shape – columns, typography, colors, graphic elements, etc. – to a smaller format. As well as refining and developing certain parts of the magazine to better fit in a magazine information.
The result was a modern and “tightly playful” news magazine that provides a lot of space for pictures but can still offer text-heavy reviews.
The cover was also given a tighter and cleaner basic form that at the same time allows many different types of images and typographic solutions on headings to create variation between the covers and give each cover job a distinctive touch.