Cover and inside pages from Otl Aicher’s manual with guidelines and standards for the visual design for the Games of the XXOlympiad which took place in Munich, Germany in 1972. The design of this manual was finished in June 1969.
Otl Aicher’s cover as identity for the Olympics integrated his choice for colours, the sun emblem, the Univers typeface, as well as the all-known five-ring emblem designed for the Olympic Games. This design manual shows the use of colours, positioning of the logo, use of emblems, dimensions and paper formats, but also a full description of the official mascot, a dachshund named Waldi.
Why Aicher decided to use Univers for the Olympics is described in Markus Rathgeb’s publication:
Aicher’s central criterion for choosing a typeface was that it had to be modern. At that time Aicher regarded serif typefaces as old-fashioned. He probably considered several sans-serif typefaces, including Akzidenz Grotesk, Helvetica, and Univers. […] After Univers was used for Expo’67 in Montreal, where it gained international recognition, the Munich Olympics became the first large-scale project in Germany to apply the typeface exhaustively and exclusively. No other typeface was used for official communications for the Games, and Aicher made sure that the type for the Games was playful and understated rather than bold and overt.