Plum Guide is a vacation rental company trying to distinguish itself as high-end and curated, including only those homes that pass a quality test. The brand typography on the Plum Guide website as well as on social media channels uses Domaine Display Narrow (Klim Type Foundry) for headings. The high-contrast serif is supported by the sturdy sans Halyard Display (Darden Studio) which serves for all text. On plumguide.com, Halyard Display is also specified for menus, modals, tags, buttons, and other UI elements. The Plum Guide logo is based on Romana.