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Towards Utopia identity

Contributed by Suramya Pathak on Mar 2nd, 2021. Artwork published in
September 2020
.
    Towards Utopia identity 1
    Source: https://www.instagram.com Zipeng Zhu. License: All Rights Reserved.

    From Zipeng Zhu:

    ✨NEW IDENTITY for @towards.utopia ✨ PRO-SEX, ANTI-FASCIST 💪 Towards Utopia is a trans feminist, anti-racist fundraising initiative. 🌈
    Everyone has a role to play in the revolution. While this year has brought new breadth to the term ‘activism’ and what it means to sustainably fight for Black America, we are finding that the fight for Black Trans people and Sex Workers continues to fall short. This year alone has seen a tragic increase in the number of hate crimes targeting Black trans men and women. Bree Black, Merci Mack, Tiffany Harris, Layleen Polanco, Tony McDade and far too many more had their beautiful lives cut short by violence and systematic disenfranchisement.
    While the Transgender community has seen strides of progress made in representation in the media, many folks still face violence due to discriminatory housing and hiring practices, social stigma, and increasingly transphobic, downright fascist legislation.
    In an effort to raise money for boots-on-the-ground organizations that provide housing, food, and safety to Black Trans People and Sex Workers, @towards.utopia has put together an edition collection of artwork.

    The logo was made using several different quirky typefaces – all of them from OH no Type Co. – to reflect the attributes of the brand. It pushes the boundaries of what a futuristic Utopia looks like where, where all quirks are celebrated. The type has no sharp lines, and everything is fluid, reflecting again the brand identity and its representation of non-binary folk and points to how fluid the spectrum is.

    The fonts used in the logotype are Ohno Blazeface (T, U, O, A), Cheee (O, W, R, →, I), Ohno Fatface (D), and Eckmannpsych (S, T, P). The first A is probably taken from Fatface, mirrored and modified.

    Towards Utopia identity 2
    Source: https://www.instagram.com Zipeng Zhu. License: All Rights Reserved.
    Towards Utopia identity 3
    Source: https://www.instagram.com Zipeng Zhu. License: All Rights Reserved.
    Towards Utopia identity 4
    Source: https://www.instagram.com Zipeng Zhu. License: All Rights Reserved.
    Towards Utopia identity 5
    Source: https://www.instagram.com Zipeng Zhu. License: All Rights Reserved.

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