In the context of the building of a new block in northern Bordeaux, France, land developer Nhood and Linkcity worked on a project mixing green spaces and residences with the collective willingness of mixing people through federative activities. The project is articulated around current willingness towards environmental issues. With the aid of deux degrés agency, we have developed a lively and flexible identity to represent the project but also to allow the inhabitants to identify themselves to their new living place.
To represent this energy and the block’s park, we worked on a warm and dynamic identity, close to inhabitants. The logo represents this idea of conviviality around a green and open block heart. It also reassures about the possibility to live together and about the global animation of this new residence. Little by little, we have symbolized the main ideas and played on the recognizable elements of the building like this round angle and the trees jutting out above the buildings. Once this graphical foundation established, I played with several declinations like hoardings or a series of pictograms useful for future signs.
To better depict this conviviality and this living space, I preferred to use an oil pastel drawing symbolic of the place. This graphic treaty allows an understandable and lively declination.
I opted for Garage Gothic from Tobias Frere-Jones, both for its frankness and impressive side. This typeface has been taken from the urban vernacular. It diminishes the straightness of the buildings and bonds well with the drawings.
To counterbalance and bring this touch of proximity to inhabitants, I opted for the handwritten typeface Romywhich ensues from a collaboration between the great Argentinian calligrapher/typedesigner Angel Koziupa and typedesigner Alejandro Paul. It meets the expectations with a lot of vivacity and efficiency!
The rest of the text, more informative but also inspired from an urban block, is written in Montserrat by Julieta Ulanovsky. It allows a great adequacy for the next declinations and for the web.