Two of the spurless geometric sans-serif designs from Photo-Lettering, Inc., used together for the first edition of Space for Hire, a science fiction novel by William F. Nolan (b. 1928). The heavy one used in all-lowercase letters for the title is Pink Mouse E, the contoured and shaded variant of a series drawn by Charles Papirtis. Nolan’s name and the refererence to his earlier novel Logan’s Run are set in Ed Benguiat’s Bauhaus Geometric, a precursor to ITC Bauhaus (1975). Both typefaces were first presented in PLINC’s Art Deco catalog (Alphabet Directions no. 11) from 1970, with “Decotypes For The Dynamic Seventies”. They also appear together on the cover of Our Time is Now (Bantam, 1970).
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