After initial conversations with Bryan Clark, the head of graphic design at Falmouth University, it was clear that the identity should accentuate the online format of the course, which encourages students to the explore graphic design from a global perspective.
The ‘Global Exploration of Graphic Design’ strategy and dual language typographic design (English and a second language) was developed to be welcoming and inclusive and can be customised to match the global location and language spoken by each student cohort.
Aktiv Grotesk, designed by Dalton Maag, was chosen because the typeface is available in multiple languages and is very legible when set in different sizes. The design direction pairs English text with a secondary language, which is quite abstract, so legible was paramount.
Aktiv Grotesk is available in Cyrillic, Arabic, Hindu, Greek, Thai, however, we purchased extended licenses to include Japanese, Korean, and Chinese (seen above).