This Way! Navigation tools in visual communication aims to explain the historical background of arrows and exciting phenomena related to them. Understanding the context of those signs can help clarify the development of human perception. The spectrum of interpretation is broad: the arrow could have been a tool for killing (as in the case of Robin Hood), it could be an indicator of directions or even a symbol of love (Cupid’s attribute). “This way!” initiative will not set a course for your life, but it might explain some of the stories behind arrows which are an active, but often hidden part of our everyday life.
The exhibition was part of the Weltformat Graphic Design Festival, Luzern, Switzerland, 2019.
Di grotesk is used throughout in multiple styles and weights.