The Carol Burnett Show TV show logo
Contributed by Jayce Wheeled on Mar 13th, 2021. Artwork published in
circa 1972
.
Source: www.youtube.com License: All Rights Reserved.
“The Carol Burnett Show is an American variety/sketch comedy television show starring Carol Burnett, Harvey Korman, Vicki Lawrence, and Lyle Waggoner. It ran from 1967 to 1978.” – Wikipedia
The logo from an undated show intro uses ITC Souvenir (1970) in caps from the Medium Italic style, with swash alternates for A and S, and biform alternates that look like enlarged lowercase forms for the E’s. These glyphs were included in the original film typeface.
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what does “swash alternates” mean?
Alternates are extra glyphs (shapes) that can be used optionally, substituting the default glyph for a certain character. Swashes are decorative extensions, typically referencing embellishments found in calligraphy. In its original, pre-digital format, the typeface ITC Souvenir offered a number of alternate glyphs. In the specimen linked above, you can see thirteen of these extra glyphs, marked by small numbers. Most of them are swash alternates. The extra glyphs offered for A, E, M, N are something else: those are often called biform alternates. They have the form of a lowercase letter, but match the size of the uppercase.