Index Gallery started as an online gallery but it went beyond: digital and real met blurring the boundaries of what is what. With an internet aesthetics-inspired appearance, the brand makes use of a bold vibrant digital green.
For the typography, we picked an essentially Brazilian typeface. Vinila from Flora de Carvalho and Plau was chosen because of its body and quirkiness, both representing the solidity of Brasília and the contemporary boldness of the new artists. Its distinctiveness comes from having powerful ink traps that go from elegant and supple in the lighter styles to commanding and impactful in the heavier styles.
For the website, we created an experience that conveys the idea of an index, with a layout that can hold loads of information and makes use of dividers to organize the compositions, clearly inspired by the old yellow-lists books; we imagined an index from A to Z, with all artists and their works, representing the zeitgeist of the local scene, and creating a way to discover everything at once.
There is also a simple way to navigate, with a direct navigation system available at the top, allowing users to have a more traditional navigation and layouts that are predominantly white, giving emphasis on promoting the artist and their works.