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Conference pear fruit sticker

Contributed by Karin Wagner on Mar 12th, 2021. Artwork published in .
    Conference pear fruit sticker
    License: All Rights Reserved.

    Hobo for a sticker on a pear bought in grocery store in Sweden, 2020.

    I thought that this was a fun application, to put such an extreme typeface on one of the most unobtrusive, humble and ephemeral types of printed matter. It shows that graphic design is really everywhere. The choice of Hobo – was it a whim of a marketeer? The favourite typeface of the wholesaler? Will it help sell the fruit? We’ll never know.

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    • Hobo

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    2 Comments on “Conference pear fruit sticker”

    1. France, 2020. Is Hobo the reason why I bought it in the first place? Does marketing really work?

    2. Maybe it does! And maybe Sarah Hyndman is right when she argues that a typeface influences the way food tastes. Perhaps Pear International has made a giant study on the best typeface for pears and come up with the result that Hobo perfectly matches and even enhances the taste of pear.

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