Art direction for fashion designer Michaela Šindlerová and her multidisciplinary brand 777.
The website was done as a collaboration at UMPRUM Academy of Arts, Architecture and Design in Prague where Michaela is a student of the Studio of Fashion and Footwear Design, and designer Julie Dítětová a member of the Studio of Graphic Design and Visual Communication. It includes a (non-functional) web shop. The entire site uses Space Grotesk Medium, in red and black, paired with custom drawn care icons. The coding was done by Lukáš Lazar.