Nies Fine Art offers an exquisite selection of Asian, African and European sculptures. They provide expertise from each region, paying attention to the historical importance, technical and artistic quality of each object. For this identity, we devised a system in which they can play with these different origins. In this way, it is possible to highlight one region at a time without neglecting the others.
As a young art dealer, Elena Nies wants to market classical sculptures in a modern way. Her daring outlook and way of working is reflected in the branding. By combining a very clean and sober font like Maison Neue with a very own and playful serif font, Kaftan Serif by Victor Bartis, a dynamic typographic play is created. The big contrast between the two types creates a whole in their diversity.